The Marketing Rule of 7: How to Stay Top of Mind
We all know that brand visibility is crucial in the world of marketing. One widely accepted principle that underscores this is the “Marketing Rule of 7”. This rule suggests that
Read MoreCategory: Graphic Design
The Ultimate Guide to Choosing the Right Fonts
Fonts play a critical role in shaping how your content is perceived by readers. Whether you’re designing a website, creating marketing materials or crafting personalised prints, the right font can
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How to Master Canva: A Comprehensive Guide
Canva has revolutionised the way we approach graphic design, making it accessible to everyone, regardless of their experience or skill level. Canva provides all the tools you need to produce
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The Different Types of Logos
Logos play a crucial role in representing a company’s identity, values and personality. A well-designed logo can leave a lasting impression, convey a brand’s message and encourage customer loyalty. Understanding
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The Meaning of Logo Shapes
The shape of your logo says a lot about your business. It can tell customers if you are friendly or serious, scientific or artistic, traditional or cutting edge. Just like
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The 6 Key Principles of Logo Design
The goal of a logo is to perfectly represent your brand to an audience, while also differentiating you from others out there. When someone looks at your logo they should
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25 Graphic Design Terms You Need to Know
Whether you’re a budding graphic designer, a seasoned professional or simply someone interested in understanding design better, knowing the key graphic design terms can help you navigate the industry more
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9 Practical Ways Graphic Designers Can Use ChatGPT
ChatGPT, like any tool, is extremely useful when used correctly. It can provide several shortcuts to some annoying processes. Automation is also great for mitigating repetitive tasks’ impact on your
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How Many Colours Should I Use for My Branding?
Colour plays a pivotal role in shaping perceptions, triggering emotions and fostering brand recognition. It’s not just about aesthetics, it’s about conveying your brand’s personality and values effectively. But when
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The Golden Rules of Designing a Logo for Successful Branding
A logo is the visual cornerstone of a company’s identity. It’s the symbol that encapsulates the essence of a brand, communicates its values and leaves a lasting impression on customers.
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6 Reasons Why You Should NOT Design Your Own Business Logo
While online DIY design tools like Canva offer convenience and accessibility, there are several reasons why hiring a professional graphic designer is often preferable for creating a logo. Here are
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How Can Colour Psychology Improve Branding for a Sense of Security?
Colour psychology is a powerful tool in branding. So when it comes to instilling a sense of security, thoughtful colour choices can make a significant impact. Here are 10 tips
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