With the rise of social media, email marketing and online advertising, it’s tempting to think that print marketing is obsolete. Many small businesses may believe that print collateral no longer
Read MoreGiclée printing, pronounced “zhee-clay”, is a sophisticated method of creating fine art prints using inkjet printers. The term “giclée” is derived from the French word “gicler”, meaning “to squirt or
Read MoreTraditional print media might seem like a relic of the past, however, the power of print continues to play a crucial role in modern marketing, offering unique advantages that digital
Read MoreQR codes – these small, matrix barcodes, once relegated to logistical functions – now serve as gateways between the traditional world of print and the limitless possibilities of digital content.
Read MoreChoosing the right paper for your printed media can be tricky. Paper tells about the function of the product, it’s feeling and quality. Therefore it’s a crucial part of the
Read MoreBy Steven Heller In the realm of text, there is no shame in being a dummy. For dummying is an essential activity of the design process. Dummying, or “Greeking” text
Read MoreLooking for a distinctive look for your print materials? Spot UV printing might be the option for you. This method is one of the most popular because of its versatility, impact
Read MoreThe paper you choose for your print projects can influence how others perceive your brand, speaking to your brands tone and quality. So, is your brand aware of all the
Read MoreThere is a lot to consider when creating and sending out print marketing for your business. You could narrow all these considerations down to the 4 Ms of print to
Read MoreThere are often terms or services that printing companies offer that customers do not understand. In this article, we’re taking a look at variable data printing and how it can
Read MoreA personalised letterhead is used by many large corporations to personalise interaction with customers and prospects. Communication is important on every level of business, so personalised letterheads shouldn’t be reserved
Read MoreLarge format printing refers to print materials that are too large to be printed on the most readily available sizes of commercial printing presses. Sometimes called wide-format printing or grand-format
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