The Marketing Rule of 7: How to Stay Top of Mind
We all know that brand visibility is crucial in the world of marketing. One widely accepted principle that underscores this is the “Marketing Rule of 7”. This rule suggests that
Read MoreCategory: Small Business
How to Respond to Bad Online Reviews
Online reviews can significantly impact your business reputation. A single negative review, whether fair or unfair, can affect customer trust and potentially influence future sales. However, it’s important to remember
Read More
The Future of Small Businesses is AI
Small businesses are no longer competing on just product or service quality, they’re also racing to adopt innovative technologies that enhance efficiency and customer experience. AI is leading this charge,
Read More
Why Daring to Be Different Can Set You Apart
Imagine this! You’re sitting at your desk with a cup of coffee in hand, sketching out ideas for a bold logo or slogan for your new brand. It’s that thrilling,
Read More
Embracing AI in Your Small Business
The use of artificial intelligence (AI) is no longer reserved for large corporations with big budgets. AI tools are now accessible to small businesses, offering powerful ways to improve efficiency,
Read More
Stung by Canva’s Price Hike?
If you’re one of the many users who has been stung by Canva’s recent price hike, you might be rethinking your approach to graphic design. While Canva has been a
Read More
Why You Should Hire a Graphic Designer for Your Logo
Your busines logo is more than just a visual mark — it’s the face of your brand, the first impression for potential customers and a key player in establishing the
Read More
Print Isn’t Dead: The Importance of Print Collateral for Small Businesses
With the rise of social media, email marketing and online advertising, it’s tempting to think that print marketing is obsolete. Many small businesses may believe that print collateral no longer
Read More
Choosing the Best Colour Palette for Your Brand
Choosing the right colour palette is crucial for creating a cohesive and memorable brand. In this article, I’ll explore how to choose the best colour palette for your brand, ensuring
Read More
10 Random Acts of Kindness Your Customers Will Love
An effective way to build and maintain customer loyalty is through random acts of kindness. These small, thoughtful gestures can significantly impact how customers perceive your brand, nurturing a sense
Read More
Advice For Starting a Business
Starting a business is a thrilling venture, filled with potential and possibility. However, it’s also a journey fraught with challenges and uncertainties. If you’re considering launching your own business, it’s
Read More
6 Effective Ways to Use Social Media to Grow Your Small Business
Having a robust social media presence is a necessity for small businesses aiming to thrive in a competitive market. With billions of active users on various social media platforms, these
Read More