Create a Simple Marketing Plan in 6 Steps
“Plan” is a daunting word. Those four little letters are brimming with process, commitment and responsibility. It’s no wonder that many small businesses go without a plan when it comes
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How To Build Instant Trust On Your Website
We all understand trust is not built instantly. In this post, I explain why it’s important to have clear trust indicators on your website, several ways to do so and
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Understanding Content Marketing
If you try to stay up-to-date about news on the branding and online promotion front, surely you have encountered the term “content marketing”. Referring to the spheres of “content” and
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How to Create a Simple Brand Style Guide
When it comes to branding, consistency is key. From customer service interactions all the way down to Twitter avatars, consistency breeds familiarity. And that means stronger connections to your brand.
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10 Ways to Make Your Facebook Cover Photo Stand Out
The cover photo area on your Facebook page is prime visual real estate and that’s why you should consider making the most of it. While having a professional website for
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10 Reasons Why Email Marketing Should Be Your Absolute Priority
The one problem with email marketing is that it’s not as shiny and sexy as social media. Fortunately, that’s the only problem because when it comes to comparing them as
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5 Awesome Email Marketing Tips for Small Businesses
Email surprisingly remains one of the most cost-effective channels for marketing departments all around the world. When done right, an email campaign can quickly hit a huge audience and produce
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5 Ways to Develop Brand Recognition
In today’s competitive marketplace, it’s all too easy to get lost in the noise. So how can you ensure that your brand stands out? And how can you increase the
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Choosing the Perfect Colours For Your Brand
So you’ve got a solid logo design that’s clear, reproducible and eye-catching. Now it’s time to think about colour. Colour — and what each colour group can symbolise — plays
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What Information Should Appear on your Business Card?
Sometimes it can be difficult to decide just how much or how little information to put on your business card. Here are a few rules of thumb that you can
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10 Smarter Ways to Promote Your Business on LinkedIn
LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space
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How to Make Sure Your Business is Found on Google
Growing your brand’s online presence is an exciting and essential job. Your website serves as a virtual extension to your business, educating and attracting visitors who may not have heard
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