6 Common Branding Mistakes to Avoid
Though small business owners are now fortunate to have access to cost-efficient branding resources, building an effective brand still requires some marketing know-how, including how not to look like the
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5 Keys to Building a Powerful Business Website
Having an effective website is critical for any small business as it’s often the first experience a potential customer has with you and your brand. Yet many small businesses still
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Top 5 Web Skills You Need To Learn To Run Your Own Business
When you decide to make the big leap and become a business owner, you are accepting the fact that you have a lot of learning to do. Running a successful
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How To Start a Blog For Your Business
The reasons so many startups and small businesses do not blog are many and include the following: Not enough time Can’t write well enough Not enough content Don’t see the
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Why Quality Website Design Matters When Launching a New Business
You only get one chance to make a lasting first impression, especially in this fast-paced world of business. Now that everything has gone digital, the need for a high-quality website
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7 Things People Hate About Your Website
When you’re browsing the web — whether online shopping or information-gathering — what’s the one thing that drives you crazy about the websites you visit? Chances are, it’s something that
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Growing Your Small Business: The Checklist
Want to take your small business to the next stage of growth? Make sure you’re prepared by working through this 20-point checklist. READ MORE
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5 Steps that Will Make your Business Look Like a Brand
Nike, Apple and Levi’s Jeans. Some businesses have reached that magic sweet spot that makes their name synonymous with a product. The ultimate association between business and product is not
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8 Tell-Tale Signs Your Website Is Scaring Off Clients
The internet can be a very strange place. For every website that serves to educate, enlighten and brighten our day, there are just as many sites that aim to cause
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How To Use Social Media To Grow Your New Business
Social media can be an effective way of marketing your business — but you need to choose the right platforms and the right tools. Get started with these tested and
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How Emotionally Engaging Blog Content Can Help Your Business
A misconception many of us have is that blogging is an easy matter. You simply sit in front of a screen and type away until your document is filled with
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The Green Start-Up
Want to lessen the carbon footprint of your new start-up? Going green not only helps the planet, it can also save money and alter your company’s reputation for the better,
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