How Emotionally Engaging Blog Content Can Help Your Business
A misconception many of us have is that blogging is an easy matter. You simply sit in front of a screen and type away until your document is filled with
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The Green Start-Up
Want to lessen the carbon footprint of your new start-up? Going green not only helps the planet, it can also save money and alter your company’s reputation for the better,
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Mobile Website or App: What’s Best for Your Business?
Now that we’re fully immersed in a mobile-ready world, it’s not enough for business websites to feature responsive design – although it’s still important. Now it’s all about mobile websites,
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Dealing With Complaints in the e-Age
When a customer complains about your business, what is your best course of action? Some freelancers ignore it and hope it goes away. Others get defensive. But the smart small
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7 Small Business Marketing Ideas to Beat Your Competitors on Facebook
In this post we present 7 small business marketing ideas that can help you on your social media initiatives. So let’s get started. 1. Know what social media networks to
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Why Your Business Needs a Killer Website
If you have a small business, then you should definitely have a website for it. Having a URL makes your business accessible to more people locally and worldwide. Another reason
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Go Big with Your Online Presence
According to a National Small Business Association study, approximately 27 percent of small businesses report they don’t use any social media at all. Meanwhile, 40 percent of social media users
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How To Find A Mentor To Help Your Business Grow
The best business advice comes from someone who has already been there. But how can you find a mentor who will share their knowledge? We round up the best online
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Is Your Business Card a Flop?
After your logo and USP has been established or reinvented, it’s time to move on to your first marketing piece – your business card. Most business cards don’t accurately represent
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4 Money Myths That Can Kill Your Small Business
When you’re running your own small business, there are plenty of people offering you all kinds of advice. Some of the advice, possibly from successful business people, may be words
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The Do’s and Don’ts of Branding a Small Business
If you’re the owner of a small business, it’s likely that branding isn’t on the top of your priority list. You’ve got to look after your customers, do your accounts,
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Branding Basics – Create a Great Logo and Tagline
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the
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