How to Create an Effective Brochure
We can all agree that we are tired of visiting stores or offices and seeing rows of awfully designed brochures. Nothing turns customers away more than a brochure that is
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Why We Respond Emotionally to Numbers: 7 Ways to Use the Power of Numbers in Your Designs
Do you have a favourite number? Maybe one that you feel is lucky? If you do, you’re not alone. What is it about numbers that triggers these feelings? Well, as
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7 Hallmarks of Emails that Get a Response
Getting an email notification, yet 80% of the time, once we see the subject line of that email, we navigate away without even opening it. Sounds familiar? As a brand,
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6 Questions to Ask Before Taking on a Web Design Project
The preparatory work you do at the start of a website project, including the questions that you ask before you even agree to take on that project or client, will
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6 Secrets to Using Text Colour in Web Design
Colour is a language of its own. It can grab your attention, lure you with information, change your mood and bring about a variety of emotions. Choosing the right colour
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A Guide to Print-Ready Bleeds
Bleed is a part of the printers vocabulary – a word that digital designers are familiar with, but often never have to confront face-to-face the same way a press operator
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4 Ways to Make Customers Fall in Love With You all Over Again
Here are 4 ways to spring clean your relationships and make your customers fall in love with you all over again. 1. Give them some candy One reason that relationships
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4 Simple Ways to Design Killer Call to Action Buttons
Call-to-action buttons that are easy to see and understand will make a huge difference to your website’s conversion rates. When designing these buttons, it’s imperative to consider a wide range
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5 Metrics That Affect the Success of your Website Redesign
When you’re undertaking a website redesign it can be tempting to rush in with the excitement of new possibilities, but it’s important to consider the key aspects of a redesign,
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How To “Sell” Your Designs To Clients
A designer often knows when their design is a perfect fit for a client. They know when it will be successful in the real world and what it feels like
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7 Skills Every Web Designer Must Master
Web design is as much a science as it is an art form. While half of the job is based on sound coding and design know-how, the other half is
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3 Steps to Creating Your Personal Brand
Whether you like it or not, you are a brand. Indeed, whether you are employee or employer, a worker bee or out of work, a small entrepreneur or the big
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