6 Common Branding Mistakes to Avoid
Though small business owners are now fortunate to have access to cost-efficient branding resources, building an effective brand still requires some marketing know-how, including how not to look like the
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How to Find the Perfect Free WordPress Theme
The overwhelming number of free available WordPress themes can be confusing. How can we separate the small set of high-quality themes from the rest, which is sometimes a catastrophe in
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11 Words and Phrases to Avoid Using on Social Media
Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common
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How To Engage With Trending Twitter Topics
When a term or hashtag becomes popular and picks up speed on social media, it enters the coveted “Trends” zone. As advertising and marketing moves away from hard-sell tactics and
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5 Keys to Building a Powerful Business Website
Having an effective website is critical for any small business as it’s often the first experience a potential customer has with you and your brand. Yet many small businesses still
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5 Tips for Designing a Landing Page CTA
When done right on your landing page, a call-to-action is what’s going to convert visitors to users. A CTA can call for a lot of things. Lead generation, blog/social media/e-mail
Read More25 Brochure Design Tips
We’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring. Canvas suggests 25 ways to step up your brochure design game
Read MoreUltimate Beginner’s Guide to WordPress
So you’re new to WordPress and need a detailed look at how it all works? The WordPress setup process is rather straightforward, but doesn’t offer much in the way guided
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How to Build Business Relationships as a Solopreneur
Good communication is vital to business relationships and especially for the solopreneur, who is the voice and face of the company. It’s never been more important to forge strong relationships.
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How To Choose a Free WordPress Theme
Content is king on the web, but the way you present the information on your website makes a huge difference, as it can either draw in visitors or push them
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Sales Techniques For People Who Hate Selling
One of the biggest challenges freelancers face is a resistance to “selling” themselves. After all, if the work is good, shouldn’t it speak for itself? Unfortunately, it doesn’t work that
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