When and how does social media matter for your freelance business? What are some reasonable expectations you can have about the time you spend on your social media accounts, and
Working as an independent freelancer has many advantages. You get to be your own boss, you structure your schedule according to your needs and you have the liberty to choose
Everyone’s inbox is overflowing. Don’t fill up the world with one more boring, overselling email. When you send an unsolicited email to a prospective client you want to make a
Your landing page is your first point of contact with nearly every potential client, whether they’re accessing your website from their laptop, tablet or mobile device. And while the Information
A good brand name should ideally capture and communicate everything you absolutely want to say, while hooking in the people you want to reach. It’s much harder to build up
Being a creative freelancer means that you often say “yes” to things that you’re not 100% sure we can do (yet). In a world of authentic marketing, “faking it” can
Email marketing is an essential part of marketing, and one of the best ways to build and maintain relationships with clients and customers. Of course, you can design and send
The life of a small business owner can be tough. You start a business because you’re passionate about something. You have a dream that you want to make a reality.
Looking for fresh ideas to revamp your Facebook page? Do you feel like you’ve done all you can? Are you following Facebook best practices and deploying a consistent content strategy,
You have a great business idea. You even have a clearly laid-out business and financial plan. This new small business of yours cannot possibly fail. But wait! Have you ever
In your business, you’re probably familiar with the idea of creative work versus non-creative work. You also probably know that 20 percent of inputs are responsible for 80 percent of