A good brand communicates the “idea” of a company or product, and branding properly means creating consistency in all aspects of your business – both online and offline. You probably
Do you tweet regularly but barely get a response? Do you follow lots of people but don’t get followed back? Do you retweet other people’s tweets but never get retweeted?
When you first started dabbling in projects as a freelancer, you probably got along just fine using your personal email address. But when you’re a real-deal small business owner, things
If there’s one scrap of paper the internet has yet to eliminate, it’s the business card. There is something solid and comforting about that palm-sized piece of card stock as
If your subject line is lame, your email doesn’t get read. The average person receives more than 50 emails a day. So let’s assume you’ve made the cut and your
The vast majority of business owners are highly aware of the importance of having an online presence. Setting up a personalised website and being on social media are now an
WordPress is undoubtebly the world’s most popular publishing platforms. It’s highly customisable, very easy to use and it’s completely free. Because of its enormous popularity, there’s a wealth of WordPress tutorials
Homepages are like digital welcome signs that greet people when they visit your website. Having a beautiful design isn’t enough. If you want to keep visitors glued to your website,
Facebook is still one of the most widely used online platforms by adults. The vast majority use it daily, which continues to provide brands and businesses with an opportunity for
For those new to freelancing, the non-disclosure agreement or NDA can be a scary thing. It should be scary. It is not something to be taken lightly. Some can go
Taking your small business to the next level is challenging even for professional entrepreneurs. Every experienced business owner will tell you that sustainable success and continuous growth are demanding goals.