Not every emoji has the meta description you think it does. In fact, some are quite surprising. There are also emojis with descriptions and appearances that vary across different platforms
Instagram carousel posts are one of the most versatile tools you can use to achieve your goals on Instagram. With the right strategy, you can boost your engagement levels, reach
If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in mysterious ways. But once you understand how the elusive algorithm actually works, you can tailor
In this post, you will find out the winning formula for writing captions that convert. Also, learn how to optimise each of your Instagram posts for maximum exposure and get
Wondering how to brand yourself on Instagram to attract the right followers? Building a strong brand on Instagram isn’t only important for your business, but it’s essential for attracting the
More than ever, businesses and brands are integrating user-generated content into their social media strategy by reposting fans’ feed photos and videos, Instagram Stories, IGTV and Reels. User-generated content is
Content pillars are 3 to 5 topics your brand will consistently discuss, amplify and create content for on social media. Content pillars will help you get clarity on your niche.
Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on
Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand and driving sales. But why is video content so important
From #MondayBlues to #SelfieSunday, daily hashtags for specific days of the week are popular on social media. They are a great source of content inspiration and, when used well, will
Affiliate marketing is an exercise in revenue sharing, where a company pays someone a commission in exchange for referred business. The concept itself has been around for ages. Thanks to
Are you looking for a creative way to communicate to your customers? Just like any other marketing tool, flyers can attract customers and increase their awareness of your products and