Choosing the Best Images for Your Website

You have a stunning new website and now you want to impress your visitors with vibrant, attention-grabbing images. Visual content is a highly important element in making a great website. Even if you’re not an artist or a photographer, you need to consider the images you use carefully to guarantee your website’s success.

Here are a few things to help you choose the best images to make your website pop!

Inform

Your homepage image is the first thing visitors see when they come to your website. What does it say about you or about your business? It’s a good idea to use large, eye-catching images on your homepage, as long as they tell your visitors what you are all about.

Engage

The images you use need to move your visitors in some way. They need to invoke a state of emotion. That is the true value of a great image. Think of the action you want website visitors to perform on your website – donate, subscribe, share, register, purchase, etc. – and try to envision a picture that motivates to this very act.

Energise

Choose active over passive images – ones that have the power to make your product, message or individuality crackle with energy and inspire your website visitors. Active photos are typically sharp rather than blurry and have a vital and vibrant colour scheme. Using active images throughout your website will grab your visitors’ attention and make them want to see more.

Faces versus objects

Humans are social creatures and you can instantly connect with website visitors using an image of a human face. Of course, when you promote products on your website, presenting them in an appealing way is one of the most important tasks in your website design process. That doesn’t mean you don’t need to use images of humans at all. A facial expression can help you in those places on your website where you wish to convey emotions or values.

Customise

You may have found the perfect photo to add to your website and become disappointed if it doesn’t fit as well as you’ve imagined. No worries! Cropping, enhancing, mirroring, brightening and many other options allow you to optimise your images and match them to the exact look and feel of your website.

Conclusion

Resist the urge to choose generic, “safe” images. No matter what type of website you have, let your personality shine through! For text-heavy pages, use images to break up the text. Visitors will appreciate the visual pauses.

Finally, keep your website’s content fresh and lively by adding new images every once in awhile.

SOURCE: Wix