Give Your Website a Makeover to Benefit Customers

When you start your business, getting your website launched is likely a lofty goal. With limited resources initially and an uncontainable urge to get going, you probably wanted to get something “workable” in place. You may have known from the beginning that it wouldn’t be the most comprehensive or carefully designed website, but you wanted it to go live and serve its functions.

There’s nothing wrong with that. But now that a little time has passed, it might be time to re-evaluate how your current website is serving or hindering your customers.

Put a spotlight on architecture and navigation

How your website is structured may seem like something to be left up to your web designer but it’s an important element that needs to be guided by you.

Your web designer may (and should) understand how to make a website easy to navigate and can give you helpful tips throughout the process. But nobody knows your business quite like you.

As a business owner, you know what prospects are seeking, as well as what existing customers want to find, once they come to your website. Keep this in mind when designing your website.

If purchasing a product is the goal for new visitors, make this landing page accessible via one click from the home page. If logging into a customer portal is what your existing customers need to do, make the login prominent. You get the idea.

Chatting should be easy

How many times have you gone to a new website and simply wanted someone to answer a question? You either get a runaround with contact forms or you’re left having to call the business and often get routed through a frustrating calling maze.

Few people, in this instant gratification age, want to wait for a call back or get patched to different people time and again. So your website should give them other options.

Consider using a service which offers inbound services and live chat. Your customer service quality will increase significantly and customers will appreciate getting direct answers and attention.

Takeaway

Your business’ website can be as complex or as simple as you want it to be, but no matter the number or pages or diversity of functions, it needs to be visitor-friendly.

Build the architecture to be intuitive and gear the design toward easy navigation.

Figure out an easy way to keep your customer service a focal point and make chatting available. Your prospects and customers will want to keep coming back and you’ll gain some devoted fans for your business.

SOURCE: Andy Sowards