Go Viral by Running an Online Contest
Offering rewards is a great way to inspire people and move them into action. We’re all frequently exposed to big contests by famous brands, without necessarily realising that throwing an online contest can also be done at a smaller scale by a small business.
People aren’t only attracted to big cash prizes. Getting a great product or service for free is enough to pique people’s curiosity and fuel their competitive spirit. And for a small business, offering a reward is an excellent way to increase brand awareness, gain exposure and turn the company website more viral.
Just like anything else, contests should be done with a few guidelines in mind.
1. Set a clear goal
Think of your contest’s goals and objectives and see how it fits your overall marketing strategy. If your goal is to get more people to sign up to a mailing list, this fact will dictate the kind of competition you set up.
2. Make it fun
In today’s world, our attention span is short and we often make up our minds about a website pretty fast. Your goal is to capture your visitors’ attention, as soon as they enter your website. Make them interested by creating catchy copy, using beautiful images and offering a great reward.
3. Keep it simple
Running an online contest is a great way to help your website go viral, engage your visitors and generate leads. In general, online contests have an appeal for website visitors, since they’re very easy to join. As the website owner, it can generate you some quick leads, build up your email list and drive interested, returning traffic to your website.
Also, social poll contests are very good for capturing a quick feedback from your website visitors and community members. People love to answer questions, especially about their personal preferences. And when you add an image to the poll, you are sure to captures the user’s attention from the get go.
You can get visitors interested by presenting questions on topics related to your industry, or even about products you sell on your website. It’s a great way to expose your products to your visitors or just make them interested and increase the chances that they return.
SOURCE: Wix
