Helpful Link Building Strategies for Bloggers
For search engines that crawl the vastness of the web, links are the streets between pages. The importance of building high-quality links has never been higher. Link building is important and helps your blog for several reasons.
- Building links to your blog can help it get attention from people and from search engines.
When a link shows up, both people and search engines could read the link and click it to see where it goes. This could get you a new blog subscriber or maybe help you earn some revenue. It could also help you build rankings on Google that result in free traffic in the future. - Links can help your website gain popularity. For instance, the more quality links that Google counts pointing to your website, the better chances you have of getting some decent traffic and high rankings for some frequently searched phrases in your niche.
- Links can help you establish relationships. Linking to other websites can help elevate your status in your niche. Linking to websites could help you get noticed by site owners and their audience. Linking can be an exchange that provides great results to both parties.
What’s the right link building strategy so that it’s done effectively? The wrong strategy could get your blog associated with spam websites and end up hurting your profile. The wrong strategy can also be a waste of your time and energy.
Helpful link building strategy ideas
Guest blogging. Post on other reputable websites in your niche and ask for a link back to your blog in return.
- Comment on blogs that let you link back to your blog in your comment.
- Link to your posts from social media sites like X, Facebook and others.
- Create profiles online where you can link back to your blog. Business directories, web directories and social media sites could help you create online profiles that link back to your blog.
- Participate in forums and groups. Have a link to your blog in your profile or your signature.
- Create infographics on your subject that are interesting and let others publish them with a link back to your blog.
- Write useful press releases and directory articles and syndicate them online. Others could post them on their news sites and blogs and these could get linked back to your blog.
- Consider running a contest. A linking contest can involve getting linked to in exchange for a ballot toward a prize. This gets others doing your linking for you.
- Use pictures for linking. Make great pictures available for free on sharing sites, such as Flickr and require those using them to link the photo to your blog.
Other places you can link from
Link to other websites from your blog, particularly if the site is relevant to your topic and even more so if the site is even more popular than your blog. This can have many positive results, including a pingback from the site, a notice by the site’s owner or members and by search engines that will link your subject matter to the authority site and help you elevate your own status.
You can think of it a bit like hitching your wagon to someone else’s star and doing it in a way that’s considered an honourable mention of another blogger. Who knows? They may return the favour.
Don’t forget internal links
Link internally, too. This helps people on your blog stay longer which is good for many reasons, including your SEO and the fact that the longer they stay the more likely they are to buy something or subscribe.
It also helps search engines get a greater feel for what your site is about. Make sure to link descriptively with strong keywords as anchors.
Regularly assess your linking efforts to see if they are helping you with SEO and traffic levels. Make link building a regular activity and it could bring you great results.
SOURCE: Learn how to blog
