How Do You Use Pinterest for Business?

Pinterest can help make your dreams and your customers’ dreams come true. Answer these 5 questions before you even think about marketing your business on Pinterest.

1. Who am I trying to reach?
   
   
2. How can I help my customers?
   
   
3. How can I make great content?
   
   
4. What are my potential followers interested in?
   
   
5. What topics should I choose for my followers?

Once you have those answers, just follow these 5 easy steps.

1. Build lots of boards

Boards provide the foundation for your Pinterest marketing plan. Don’t skip this step. That’s like building a home without a foundation.

Some businesses create boards that are exclusively about their company and they pin everything on their website hoping the content goes viral. Most of the time, that doesn’t work!

Instead, make specific boards about:

• What you sell
  
  
• Do-it-yourself
  
  
• Stuff your fans love
  
  
• Items from your niche

2. Use high quality pins

Don’t link to your website from photos from other people. When pinning pins from others, always check the pins to make sure your followers will link to relevant websites.

3. Categorise your boards

Categorising your boards is important for staying organised, so that your followers can easily enjoy one particular board without having to follow everything. One way to stay organised is by keeping your important boards related to your company.

Make sure when you create a new board that you select a topic. This will help boost rankings for the new board.

4. Collaborate

Don’t just create Pinterest boards by yourself from scratch. Partner with other people to market yourselves on Pinterest. That way when you post on boards from your partners, those who follow the boards will see your pins. This creates a win-win, as long as you don’t collaborate with a board filled with spammers. Do that and your followers may get spammed and angry!

Pinterest is more a research tool than a social media network. People use Pinterest to search for pins to add to their boards. If you want them to discover you on Pinterest, you must know what they’re search for. Answering the questions we discussed at the beginning of this article helps a lot.

5. Devote time to Pinterest

Make sure to give Pinterest the time it deserves. Why? Because the more time you devote to Pinterest, the more you’ll get from the social media website.

SOURCE: Post Planner