How Many Hashtags Should You Use on Instagram?
While using a few hashtags on Instagram is good, using 20-30 relevant and targeted hashtags is even better for your overall reach and engagement rates.
While posts with 20 hashtags receive the highest average reach rate, when it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments.
So, the more hashtags you use, the better. However, using the right hashtags for your account is key. Every hashtag you use should be relevant to your content, audience and business. With the right hashtag strategy, you can increase your reach and build a community of people who’ll engage with your content.
If you’re struggling with inspiration for which hashtags to use, it helps to break them into different categories and add more structure to your approach.
Here are five types of hashtags to consider:
- Location-based hashtags
- Branded hashtags for campaigns or event
- Industry hashtags that describe your niche
- Community-focused hashtags to bring your community together
- Descriptive hashtags which describe the content of your actual post
A great hashtag strategy doesn’t happen overnight – it requires constant trial and error. Analysing the performance of your hashtags is one of the best ways to judge the success of your experiments. Without analytics, you won’t know what’s working and what isn’t – potentially losing out on opportunities to adjust your strategy and engage with new audiences.
Implementing a hashtag strategy is not only great for discoverability, but can help you build a community and drive engagement.
Conclusion
While 20 is the magic number for reach and 30 is the magic number for engagement, hashtags need to be relevant to your brand, content and target audience. A great hashtag strategy takes time, so experiment and see what works for you!
SOURCE: Later
