How to Attract More Customers to Your Small Business

Taking your small business to the next level is challenging even for professional entrepreneurs. Every experienced business owner will tell you that sustainable success and continuous growth are demanding goals. But with dedication, focus and strategy, they are entirely within your reach.

Regardless what your product or service are, your business’ success depends less on what you’re selling and more on how you’re selling it.

Here are 5 universal rules that can help you set up a powerful business strategy and put you on the right track towards a prosperous venture.

1. Create a mobile friendly website

Mobile internet is so prominent that ignoring this technology is simply unthinkable. Mobile web usage is rapidly increasing and taking over more and more market share.

The future is mobile, and if you want your business to be a part of it, a powerful website that is optimised for mobile viewing is an absolute MUST.

This is even more true if your business has a physical location that customers can visit. Millions of commuters, passersby and visitors are browsing their smartphones each day looking for local shopping, services or dining opportunities. Having your business information pop up in a professional manner on their screens is the first and only way to let them know of your business.

2. Stand for something

You need to highlight the added value of your business and demonstrate commitment to a cause beyond just profit.

Does your business support your local community? Are you promoting healthy living? Do you encourage self-empowerment? By showing your customers that you stand for something bigger, you can establish a long-lasting relationship based on trust.

3. Offer solutions, not just products

A truly successful business strategy does not end when someone pays for your service. To build a loyal customer base, you need to offer people a valuable solution to a real-life issue. This means coming up with a strong solution concept to encourage customers to return or refer others.

To achieve such powerful branding, you need to emphasise how your business can actually improve people’s lives.

4. Make them want more

What is the secret to retaining customers and have them come back for more? The first step would be to wow them with first-rate service and outstanding support. Personal and attentive customer care are your most important sales agents – before AND after you seal the deal.

In addition to optimal service, you need to have a creative marketing plan, utilising platforms that are most natural to your type of business (social media, online ads, printed media, etc.). A mix of seasonal discounts, new product launches, special events and fresh brand messaging is an effective combination for keeping your customers interested.

5. Ice the cake by giving them more

In your business, you need to be able to provide customers with an incentive, something that goes beyond your usual offer. Make them feel like VIP clients, either by adding actual product enhancements (discount, quantity, gifts), or even by connecting your product to a desired sentiment.

SOURCE: Wix