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How to Brand Your Instagram Profile
Wondering how to brand yourself on Instagram to attract the right followers? Building a strong brand on Instagram isn’t only important for your business, but it’s essential for attracting the right audience. And since you only have a few seconds to make a great first impression when a new visitor lands on your Instagram profile, it’s important you make it count!
Here are 4 tips on how to brand yourself on Instagram by optimising your Instagram profile to convert new visitors into followers.
- Choose a username as close to your branding name as possible. Keep it short and easy to say, spell and hear.
- Choose your profile pic. For a personal brand, use a headshot from the shoulders up. For a product-based business, use a lifestyle image that represents your brand. Or use your brand or favicon icon.
- Optimise your name field. Remember, this is search-friendly and you have up to 30 characters to play with. So don’t just repeat your username. Instead, use keywords your target audience is searching for on Instagram.
- Write a bio that attracts your ideal follower. Remember you only have 150 characters to play with.
1st line: Who you help and how.
2nd line: What makes you unique and different?
3rd line: A specific call-to-action for the link in the bio.
Source: Elise Darma
Need an online presence but are confused on how and what to do? Let me help you by setting up your social media accounts and giving them a uniform look so that your business can be easily recognised.
How to Brand Your Instagram Profile
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