How to Build a Great Reputation as a Freelancer
Freelancers often want to know the best way to get more work. Often the answer you’ll get is: Referrals.
Here is a word of advice on how to develop good reputation in your industry.
1. Share your results
A freelancer’s past performance is actually a pretty good guarantee of future results – which is why portfolios are so powerful.
Clients want to be impressed by the quality of your work. Your portfolio, a successfully executed piece of work of anything you can point to and be proud of, is tangible proof of what you can do.
Build a simple website that lists your background, services and contact information. As your good reputation grows as a freelancer, so will your visibility and you’ll have a space to showcase your work.
After each project, it’s important to watch out for items that can be incorporated into your portfolio.
2. Remember everyone is watching
Your reputation is affected by every interaction you have while you’re working (or trying to get work).
Assume that people are always watching, because they are. You never know what effect your actions will have. Things that you think are no big deal can matter hugely to other people – for good or ill. As they say, it takes 20 years to build a reputation and five minutes to ruin it.
When you finish a project, it’s not just a line in your resume or a page in your portfolio. Your reputation is also being broadcast by people who have seen how you behave under pressure and in moments of success at your best.
When you work with someone enough, their true nature always shows through and people will remember and take note. That’s why personal referrals are so valuable.
Sure, you can shape your reputation somewhat through your personal and professional marketing (social media, website, networking) but it’s hard to beat other people who are willing to put their reputations on the line by vouching for you.
3. Practice goodwill
A good reputation is not only about delivering quality results on each and every project. It’s also about how you got there. The truth for who you are and the way you work is always out there. So make sure it’s something you’re proud of.
If you leave a trail of goodwill after you with every project, there will be clients and team members who will refer you without you even knowing. This really pays off when you ask someone to be a direct reference and they’re happy to sing your praises, because they were so psyched to work with you and want other people to have that same experience. That leads to more work and a chance to deliver quality results.
The best referrals come from those who have worked with you, have seen what you’re about and are excited to connect you with the next opportunity that’s a great fit for you.
SOURCE: Freelancers Union
