How to Get Your Readers to Market Your Content

Digital marketing is not all about the expert input. In fact, when it comes down to gaining some extra traffic through Google and through social media, user-generated content powers you further and gives you the confidence to take bigger strides.

Getting your content marketing endeavour to follow the right tone is about hitting more than one sweet spot. And facilitating quality user-generated content in the right measure lets you achieve exactly that.

Having said that, how do you really bring in the results without having to spend a fortune on ads and contests?

The emotional quotient

Are you running a Facebook page for a real estate firm that apparently nobody has heard of? Getting the virality factor on Facebook and gaining followers for a brand no one knows exist is a challenge, particularly when there isn’t a large budget attached to achieving that goal.

There is, however, a strategy that banks on touching the emotional chord of customers. A real estate product, for example, can spin around a contest where they ask their followers to share a picture of the favourite corners of their home and the best picture wins a prize.

Irrespective of the brand you are representing, creating campaigns around relevant themes to make an emotional connection can really do the trick. The level of engagement they offer you is unbeatable and you can really leverage this engagement to get more and more heads turn for your page.

Listen to them

So, you have got your brand on social media. So far so good. However, if you continue with the unidirectional communication between you and the consumers, it beats the whole purpose of being on social media in the first place.

Social media platforms are meant for you to have a one-on-one interaction with your followers. More importantly, you also need to keep a close tab on the feedback you receive on these mediums.

Crowdsource content

The more content you have on your website, the better the chance of it being indexed by search engines. Google likes content-heavy websites, and if your website contains a lot of user-generated content, it doesn’t hurt.

If you indeed decide to go for content crowdsourcing, make sure that your content contributors aren’t being asked to fill out a long-winded registration form that requires tons of redundant information.

Pay attention to these basics

Going bonkers with creativity is admirable, but it shouldn’t be done at the cost of missing out on the most elementary details. There are some basics which have to be taken along:

• Appropriately designed website

  On the surface, it seems pretty obvious that your website’s design will go a long way in getting you numbers, but the whole practice of having an inspiring design for your website requires serious attention to all the rudiments.
  
  Good design doesn’t mean showering your website with flamboyance. A minimal design can also look equally inspiring. The design could draw focus at the points which are meant to draw attention, like the categories, menus, widgets, fonts, etc.
  
  

• Content that intrigues

  Content is king and it will remain to be so, no matter how many madcap content marketing strategies keep mounting.
  
  Every content marketing strategy relies heavily on the quality of the content. The content has to be intriguing and valuable enough for your visitors to share it and come back to your website frequently with the hope that they will continue finding valuable content on your website.
  
  The content on your website has to not only be original and unique but, adequately so, to show off your brand’s personality. You can also craft it in a way that it triggers discussions. Ending your articles with questions is the easiest way to do so, by asking people to express themselves in the comment box, which would further boost the user engagement on the website.

Social media

Social media has an indispensable worth when it comes to content marketing. You are pitching yourself directly to your target audience when you are sharing your articles on the social media platforms.

As and when you have created a piece of content or included images that have the virality potential, you can garner quality traffic for your website.

Create separate accounts on major social media platforms, if you wish to make the most out of the benefits each of them has to offer. You can eye gain as many followers as possible, something which can really give a push to your numbers.

Social media quirks

Whenever you publish a post of your website, make sure to include the relevant hashtags for enhancing post visibility. The hashtags are aimed to make your posts reach those who aren’t yet following you.

Again, in order to extract maximum benefits out of this strategy, you need to have crisp and interesting enough content.

Keep an eye on the stats

Once all the hard-worked efforts are made, it’s recommended that you use a tool that lets you seamlessly keep track the results achieved.

Google Analytics is a good tool to use. Whilst there are multiple tools available to give you a fair insight into your website’s performance, not all are as streamlined and simple as Google Analytics. Insights into customers’ demographics and their behaviour can be seamlessly gained.

SOURCE: Hongkiat