How to Promote Your Brand Outside of Social Media

It’s no big news that most brands and businesses try to make the most out of social media marketing to promote themselves. Nevertheless, taking branding seriously means that you need to think beyond the social media paradigm.

There is a whole world of opportunities for increasing your reach to bigger audiences. In this post, we cover some of the most important ones.

Email marketing

Email newsletters are still a powerful marketing tool that is not always acknowledged by small businesses. People tend to scan through newsletters in hopes to find interesting information or special offers.

Your brand can benefit from this, if you’re able to create an effective newsletter. Succeeding at this task means staying far away from any spamming techniques or wording. If readers won’t get the impression that you are offering true value for their time, they won’t even bother to click and read through.

Events that last

While it’s true that you can only interact with a limited amount of people by throwing events, and that the organisational efforts are often time and resource consuming, the type of connection you can create through a successful event is one of a kind.

The chances of turning people into long-term advocates of your brand is much higher when meeting them at eye level, listening and responding to their feedback.

You can substantially reduce the strains of logistics by teaming up with similar brands or individuals with similar interests.

Commitment to causes

This is not some cynical advice for cultivating a good-doer image. The truth is that many brands DO stand up for good causes as part of their activities. Getting involved with organisations and groups that represent these causes is something that every brand should be doing.

By associating your business with a greater good, you send a clear message about your brand’s values and vision. This is no less important than your brand’s colour schemes and logo.

Brand-effective website

All branding efforts will prove to be useless, if you don’t have a space that works as a reference point for potential clients. This is why every brand needs a terrific website.

The strategies we mentioned above will all work as great “hooks” for getting people interested, but a powerful website is what will convert them into real followers of your brand.

SOURCE: Wix