How to Use Hashtags on Social Media

To the social media novice, hashtags might seem confusing, annoying and pointless at first glance. But if you understand their purpose and learn how to use them, hashtags are a powerful tool to help you engage your target audience and increase your brand awareness.

So what is a # hashtag?

A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. Essentially, it makes the content of your post accessible to all people with similar interests, even if they’re not your followers or fans.

Hashtags appear as clickable links on posts and a mouse click will display a real-time live feed of every other post tagged with the same hashtag.

How can using hashtags help you promote your business?

Assuming your social media profile is public, using hashtags make your posts visible to basically anyone who shares your interest. No longer are your posts limited to just your followers. Your content is now accessible to all other users interested in similar topics.

Choosing the right hashtag can greatly broaden the reach of your social media posts to thousands of potential followers, fans or customers.

Creating an effective hashtag

To create a hashtag, all you need to do is include a # and a relevant keyword or phrase. You can insert hashtags anywhere in your posts: front, middle or end. Some people like to weave their hashtags into the middle of posts, while others prefer inserting them at the end. It does not really matter, as long as your hashtags remain relevant.

Hashtags are powerful when used wisely. Nothing turns people off more than a cluttered post with excessive hashtags or overly lengthy hashtags, e.g. #thisLongHashtagIsSoPointless.

Always remember to use clear, unique and relevant hashtags.

Three powerful hashtags to use

• Content hashtags

  If you are totally new to hashtags, first consider using hashtags that directly relate to your brand, product or service. Content hashtags will greatly expose your brand to potential customers on those social media platforms who weren’t previously familiar with your brand.
  
  

• Trending hashtags

  Another great way to boost your brand’s visibility is using existing hashtags that have grown popular among millions of users, also known as “trending” hashtags.
  
  Before you hashtag trending topics, remember to first ask yourself whether your social media posts are adding value to the existing conversation. If your post does not add value, it is highly likely to be ignored and lost in the plethora of posts. If, however, your post is informative, funny or viral, it would get reshared by fellow users and this greatly enlarges awareness of your brand.
  
  

• Brand-specific hashtags

  Sometimes, the problem with using generic or popular hashtags is that your posts might be lost in the noise of hundreds of posts using the same hashtags. Hence, it is a good idea to create your own dedicated brand-specific hashtags. These can be used for general branding, promotions, events, contests or other marketing campaigns.
  
  For example, as part of its 100th anniversary, Oreo created a special hashtag #oreomoment and got users to share about their favorite memory of their product.

Effective brand-specific hashtags

The key to creating an effective brand-specific hashtag is to ensure that there is no one else using the same hashtag. Make sure it is unique and memorable.

For general branding, use a short motto or tagline (e.g. Kit Kat uses #haveabreak).

When creating marketing campaign-specific hashtags, make sure to give users a compelling incentive to use them. For example, you could get users to post with a campaign-specific hashtag to stand a chance to get discounts or win prizes. In return, your brand stands to benefit from major viral marketing publicity.

So what are you waiting for? Start harnessing the power of hashtags and broaden your reach to millions of potential followers or customers now.

SOURCE: Wix