Is It Worth It Moving Your Website From HTTP to HTTPS?

Yes, it’s definitely worth moving your website from HTTP  to HTTPS (Hypertext Transfer Protocol Secure). Overall, moving your website to HTTPS is a crucial step in enhancing security, trustworthiness and visibility online. While there may be some initial effort and cost involved in the migration process, the benefits far outweigh the drawbacks.

Here are 6 main reasons why you should make the switch.

1. Security

HTTPS encrypts the data transferred between a user’s browser and your website, making it much harder for malicious actors to intercept and tamper with sensitive information, such as login credentials, payment details and personal data.

2. Trust and credibility

HTTPS indicates to visitors that your website is secure and trustworthy. With the growing awareness of online security issues, users are increasingly hesitant to interact with websites that are not secure. Having HTTPS can reassure them and improve their trust in your website.

3. SEO benefits

Search engines, like Google, give preference to HTTPS websites in search rankings. They see HTTPS as a positive ranking signal, so migrating to HTTPS can potentially improve your website’s visibility and traffic.

4. Compliance requirements

In many industries, there are legal or industry-specific requirements for data protection and privacy. HTTPS helps you comply with these regulations and avoid potential penalties or legal issues.

5. Browser compatibility

Some modern browser features and APIs are only available to websites that use HTTPS. By migrating to HTTPS, you ensure that your website can take advantage of these features and provide a better user experience.

6. Referrer data

When traffic passes from a secure HTTPS site to a non-secure HTTP site, referrer data is usually stripped away. This means you may lose valuable information about where your traffic is coming from. By migrating to HTTPS, you retain this referrer data, which is crucial for analytics and marketing purposes.