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Rimidesigns The Right Font

Picking the Right Font for Your Brand

There are millions of fonts out there, so how are you supposed to pick just one or two to be the personality of your brand? While there is no science to picking the perfect font, here are a few tips to help make your job easier.

Remember function

Think about where the font is going to be used. Is it for a print ad? A social media graphic? A billboard? All of these could require a different font. For example, a thin font may look good on a billboard, but in a brochure it could be too thin to read.

Know what you want to convey

Know and understand the type classifications. A lot of research has been done to categorise font types by how they look and what message they convey to readers. For example, Old Style fonts like Garamond or Palatino give your design a classic, traditional feeling which can be good or bad depending on what message you want to send.

Pair fonts correctly

If you are using multiple fonts, make sure they go well together. We have all seen at least one design that looks like someone just threw up fonts all over the page.

Remember the law

Do your research on any font you download and make sure you have the right to use it for commercial use. Some designers only let you use their fonts for personal use or charge extra for commercial use.

Ignore Tumblr

Tumblr is best known for its collection of quotes designed with a wide variety of fonts. While this may be fun on this social channel, most brands don’t want you to design like that. They are looking for something more legible and mature than a mess of fonts. So the lesson here is, limit the number of fonts you use.

Practice makes perfect. Sometimes you need to design just to design. Forget about work or perfection and just play with the tools and fonts. That is the best way to learn how to find the right font.

SOURCE: Imagine

Picking the Right Font for Your Brand

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