Sharing User-Generated Content on Instagram
More than ever, businesses and brands are integrating user-generated content into their social media strategy by reposting fans’ feed photos and videos, Instagram Stories, IGTV and Reels. User-generated content is an affordable way to share high-quality content on Instagram.
Incorporating user-generated content into your feed can also be a powerful sales strategy, with 55 per cent of consumers trusting user-generated content more than any other form of marketing. It’s the social media equivalent of a word-of-mouth recommendation.
Plan your user-generated content strategy
There are plenty of ways to add user-generated content to your Instagram feed, but you should choose a strategy that best supports your business goals.
If you’re mainly focused on raising product awareness, it’s a good idea to use user-generated content that features your products.
Other brands might use user-generated content to spark creativity and act as a source of inspiration for their community. You could also use user-generated content to strengthen your brand’s Instagram aesthetic.
User-generated content doesn’t have to be limited to your Instagram feed. Depending on your goals, you can also use user-generated content on Instagram Stories, IGTV and Reels.
Find relevant user-generated content that aligns with your brand
Start gathering content that helps you achieve this. The easiest way to do this is by encouraging your audience to tag relevant content with a branded hashtag. It’s a good idea to make your branded hashtag as unique as possible, as this will keep your content stream neat and tidy.
Ask permission to repost
Probably the biggest no-no in the Instagram community is reposting content without crediting or asking permission from the original owner. So it’s super important that you reach out and get written approval from the creator before you repost their content, even if they tagged or mentioned you in their content.
All you need to do is send a polite DM asking permission to use their content on your account. Once the creator has agreed, you’re all set to share their content on your account — but it’s still worth clearly crediting the original creator in your caption.
Source: Later
