A brand is the set of perceptions people have about your company. Branding is an emotional expression of your value that your audience creates.
Branding: What Is It and Why You Need It

A brand is the set of perceptions people have about your company. Branding is an emotional expression of your value that your audience creates.
Take a step back, consider who you are and what you do and follow this guide to begin the process of cultivating an effective personal brand for yourself.
Here are few helpful tips for creating a business website that shows the uniqueness of your business and maximises your branding identity.