Your brand isn’t just a logo or a slogan. It’s an experience you’re creating for others. So go on, dare to be different and watch your brand make an impact.
Why Daring to Be Different Can Set You Apart
The Difference Between a Logo and an Icon
Logos and icons serve distinct purposes. Understanding these differences is crucial for anyone involved in branding, design or marketing.
The Golden Rules of Designing a Logo for Successful Branding
Designing a logo for successful branding requires a thoughtful and strategic approach. Follow these golden rules to create a logo that stands the test of time.
How to Create a Visual Style Guide for Your Brand
Why is a visual style guide so important? Because it ensures brand consistency throughout any collateral you produce. So let’s get started with some basics.
6 Reasons Small Businesses Should Make Graphic Design a Priority
When financial times get tough, the creative budget is one of the first things cut. But here are 6 reasons small businesses should prioritise graphic design.
5 Easy Ways to Create a Brand Customers Love
When it comes to creating a brand that customers love, it doesn’t have to be hard, complicated or expensive. Here are 5 easy ways to create a brand customers love.
[VIDEO] What Is Branding?
This video by by award-winning designer and branding specialist David Brier distills branding down to its basics answering that basic question “What is branding?”
5 Tips for Branding Yourself on Facebook
For a small business, Facebook is a lead generating, web-traffic driving, customer engagement machine. So here are 5 tips when branding yourself on Facebook.
The Do’s and Don’ts of Branding a Small Business
When done right, branding can supercharge your business and push you ahead of your competitors. Here are the do’s and don’ts of branding your small business.
Branding Basics – Create a Great Logo and Tagline
Wonder why a competitor’s business gets more attention than yours? Creating a great logo and distinctive tagline are critical in creating the perfect brand.