Content marketing is a marketing method that relies on the curation of branding content, set out to sell the idea of a product rather than the product itself.
Understanding Content Marketing
How to Create a Simple Brand Style Guide
When it comes to branding, consistency is key. The easiest way to keep things visually consistent, especially as your business grows, is through a brand style guide.
How to Promote Your Brand Outside of Social Media
Taking branding seriously means thinking beyond the social media paradigm. There is a whole world of opportunities for increasing your reach to bigger audiences.
10 Ways to Make Your Facebook Cover Photo Stand Out
While having a professional business website is number one on the list for acing your online presence, having a fantastic Facebook page is probably in the top 5.
Branding: What Is It and Why You Need It
A brand is the set of perceptions people have about your company. Branding is an emotional expression of your value that your audience creates.
5 Small Business Marketing Priorities
So what should your marketing priorities be for your small business? These 5 tips should help you reach your marketing goal.
Choosing the Right Fonts for Your Website
While many small business owners are aware of the importance of design for their brand, fonts are still a neglected area in that field.
Essential Tips for Logo Design
You can’t overestimate the importance of a good logo. Your company logo should communicate your values and personality and make the memorable.
Understanding the Use of Colour in Design
When you are branding your product, looking at the colour used in the design is key since different colours entice different emotions.