AI can generate logos in seconds, so it’s easy to think a graphic and a logo are the same. But there’s a big difference between the two. So what’s the difference?
Don’t Confuse Graphics with Logos

AI can generate logos in seconds, so it’s easy to think a graphic and a logo are the same. But there’s a big difference between the two. So what’s the difference?
Hiring a professional graphic designer ensures that your logo is a powerful tool for communicating your brand’s story and standing out in a competitive market.
Logos and icons serve distinct purposes. Understanding these differences is crucial for anyone involved in branding, design or marketing.
Designing a logo for successful branding requires a thoughtful and strategic approach. Follow these golden rules to create a logo that stands the test of time.
When thinking of ways to keep your design bold, simple and recognisable, red can be a great asset, especially if your brand wants to convey energy or urgency.
If we look at some of the most successful logo designs in the tech, insurance and media world today, we’ll notice most are of the colour blue. Ever wonder why?
Logo design is arguably one of the most important and valued areas of design. Here are some important tips to keep in mind when designing a logo.
A comprehensive 11 step video guide addressing the principles of clean, effective and functional logo design.
A memorable logo features an object you can easily recognise. Here are the top 3 techniques to design a memorable logo, as well as the challenges involved.
This ultimate guide will teach you all the steps necessary for designing a fantastic logo for your own project or for a potential client.