The Best and Worst Times to Send Your Emails

When’s the best time of day to send a marketing email? You’ve prepared your email content, got a perfect subject line and tested it on all the inbox clients under the sun. But when should you actually send it? Here is a guide to help you.

• 10pm-9am: The abyss

  An ineffective time to send email promotions. It’s like throwing them in a black hole.
  
  

• 9am-10am: Consumer am

  The second most popular opening time is at the beginning of the working day, when consumers are receptive to offers on a whole range of subjects.
  
  

• 10am-noon: Do not disturb

  Consumers are focused on work and not opening marketing emails.
  
  

• Noon-2pm: The lunchtime news

  Consumers are more likely to spend time on news and magazine alerts during their lunchbreak than opening marketing emails.
  
  

• 2pm-3pm: In the zone

  In the immediate post-lunch period, consumers remain focused on work, only responding to email offers relating to financial services.
  
  

• 3pm-5pm: A life changing afternoon

  Job-related apathy sets in, meaning more emails related to property and financial services are opened between 3pm and 5pm than any other type of promotion.
  
  

• 5pm-7pm: Working late

  There is a dramatic rise in holiday promotions being opened during this period. This is also the time frame during which recipients are more likely to open B2B promotions.
  
  

• 7pm-10pm: Last orders

  Recipients are more likely to respond to consumer promotions in their own time. Offers on clothes and special interests, such as sports and gym promotions, perform pretty well during this period.

Recapping

The best time to send depends entirely on what it is you’re promoting. Financial service emails perform best in the afternoon (2pm–5pm), while holiday and B2B promotions do better in the early evening (5pm–7pm). Promotions for personal items are best sent later in the evening (7pm–10pm). People also tend to open and respond to emails at the beginning of the work day (9am–10am), regardless of what they’re promoting.

The worst times to send out promotional emails are around lunchtime (10am–2pm) and late night/early morning (10pm–9am).

SOURCE: Pure360