The Client Pricing Package

Looking for a slick and quick way to increase your volume of new projects? Then a client pricing package is the way to go.

What is a client pricing package?

Strictly speaking, a client pricing package bundles a group of services together, usually at a single, discounted rate. Services bundled together may be:

a) similar in nature, such as offering a discount price for a group of articles, or

b) complementary, such as offering design services and web content together.

Client pricing packages are often offered for a limited time only, as part of a sales promotion. Many freelancers promote their pricing packages on their website and on social media.

When do you need a pricing package?

A client pricing package tends to stimulate business by encouraging clients who are “on the fence” to use your services and take advantage of the deal. So, if you do not have enough work, you can benefit from a client pricing package.

Another scenario in which you might benefit from using a client pricing package, is when you don’t have the right type of clients. For example, let’s say that you wish to specialise in creating WordPress sites, but you are getting a lot of other work instead. You can then craft a client pricing package to include some social media freebies for each new WordPress client.

An advantage of client pricing packages is that they can also be used to encourage long-term and repeat customers. If a client is willing to sign a contract agreeing to a large volume of work, you may wish to create a client pricing package to offer this repeat customer a discount.

Finally, a pricing package can bring new business when you team up with a freelancer who is offering services that complement your own skills.

By teaming up with another freelancer, you accomplish two things:

1. You double your marketing efforts since both of you will promote the client pricing package.
   
   
2. You make it convenient for clients who need both services since they can now order them at one time.

Examples of pricing packages

Here are some hypothetical examples of client pricing packages.

• Scenario #1
  

  Wants more clients with large, long-term projects, so they offer a 25% discount for clients who provide them with over $5,000 worth of work. Soon, they has enough large, long-term projects to keep them busy for several months.
  
  

• Scenario #2
  

  A web designer whose business has been a little slow teams up with a copywriter to offer clients a design and content package for a set price. The clients appreciate the ability to have their design and copywriting needs met at the same time.
  
  

• Scenario #3

  Wants to break into a particular type of programming and has taken courses but never had a client for this type of project. In order to build up their client base for this type of work, they offer a 2-month discount to clients for this type of project.

Some client pricing package guidelines

A client pricing package can do wonders for your business. However, if you decide to implement one you should take the following precautions.

• Be sure to state clearly what is (and is not) included in the package. Make sure that your client understands the limitations of the purchased package.
  
  
• If your package is only available for a limited time, be sure to state the end date clearly. Use an actual date, as opposed to a time frame (i.e. 2 months).
  
  
• If you have teamed up with another freelancer, make sure that your agreement with them stipulates what each of you are responsible for.
  
  
• When you discount your services, make sure that the client knows that they are receiving a bargain.