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The Colour White in Web Design

Trying to define white as a colour used in website design perhaps seems a little illogical since white is what you get when you add nothing to an area.

Definition of white

White is the opposite of black and, as such, it represents lightness in contrast with darkness. It is the colour most associated with innocence, perfection, honesty, newness and new beginnings and neutrality. The colour white is also associated with cleanliness, which in turn is associated with minimalism in all forms of design, including web design.

White is visible when light contains all the wavelengths of the visible spectrum and is produced by mixing appropriate intensities of the primary colours of light: red, green and blue.

White complemented by other colours in web design

Quite obviously, white cannot be a standalone colour in web design. It doesn’t have very contrasting shades as other colours, therefore it always needs a complementary colour.

  • White and black
    The combination of white and black in web design is usually a minimalist design, giving a clean message of professionalism and prompt service.

  • White and blue
    Apart from being the most popular choice of colour in web design, blue is cool, fresh and clean in most of its shades. White and blue is an obvious choice for health clinics and institutes, as well as for any project that needs to project a cool approach. Blue can also represent masculinity.

  • White and green
    This combination of colours evokes the perception of organic or environmentally-friendly design.

  • White and yellow
    White and yellow is the colour of eggs, so could be used for nutrition websites. Yellow is also the colour of sunshine, which can be associated with newness, cleanliness and freshness. White and yellow together is an ideal combination for minimalist web design.

  • White with red or orange
    Red and orange are both attention-grabbing colours and against a stark white background these colours really draw the viewer’s eye.

SOURCE: Onextrapixel

The Colour White in Web Design

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