The Importance of Good Website Design

Look around you. What makes you look at something for a long time? Is it the colourful graphics? Or the cute and trendy fonts? How about the engaging patterns? Or the kind of style?

What’s with the importance of good website design? The world of web design is highly competitive. You have to make sure your website stands out. It is literally a “jungle” out there. You need a good website design to have an effective web marketing.

The benefits of a good website

• Gives spark and edge from other websites
  
  
• Increases profitability
  
  
• Broadens target market scope
  
  
• Increases viewers and followers
  
  
• Increases website popularity and branding
  
  
• Fastest way to sell goods and products
  
  
• Attracts more clients

Successful websites are based on how they market their websites beautifully. They have a certain design aesthetic.

Effects of a good website design on mobile

• Alluring and good websites are convenient, simple and effective to reach out to customers who are more mobile than ever.
  
  
• It is logical that everyone has mobile handsets. Pages, blogs, contact forms and email forms are all now can be accessed on mobile.
  
  
• Responsive web design makes it easier to engage with the customer, who is very proactive and doesn’t have time navigating some website on a desktop.
  
  
• It takes just seconds to grab a customer or viewer’s attention to spend time with your website through mobile phones.
  
  
• A well-designed website is the one that shows professionalism. This gives you credibility and trust.
  
  
• Having a trustworthy website means more clients and visitors, which projects branding. More viewers = more revenue.

Remember, your design is a piece of a bigger picture. Having a wrong message leads to a wrong target market. The essence? Profit loss. That is how crucial having a beautiful website can be. Some problems in website designing can to result to rejection.

Website design problems

•  Inappropriate name for the website

  Not naming your website correctly can lead to confusion among your viewers. Their perception may be different to what you want them to have.
  
  

•  Cluttered and irritating layout

  Disorganised layout and distracting graphics can affect your viewer’s mood. Upon looking at your website, the only thing a viewer could do is, to stay or to stop.
  
  

• Lack of navigation aids

  Without navigational tools, browsing can be difficult. If your website is not user-friendly, most probably, half of your viewers will get annoyed and leave your website. It is important to consider your viewer’s browsing method.
  
  

• Incorrect use of colour

  Colours set the mood of every beautiful website. If your website uses a correct colour palette, more viewers will be attracted to it. Colours magnetise viewers to get hooked on your website and let them stay more. Proper colour combinations help a lot.
  
  

• Pop up ads

  Advertisements can be too annoying for a viewer. It is too irritating to be seriously reading on something from a specific website and then suddenly something pops out of nowhere. It distracts your viewers a lot.
  
  

• Small text fonts

  Reading is not pleasurable if you have a hard time looking at the words which are too small. So make sure proper font sizes and styles are considered.
  
  

• Too much text

  A website which has a lot of content can be too tiresome for the eyes. It is an overdose of words. Having too much paragraphs and long intros can affect the viewer’s retention span towards your website.

What do we really look in a website?

For web designers, interface designs are given more attention. We are now inside a dynamic and interactive world of communication. Motion is utilised to make a simple flat design interface into a more interactive one.

For a website to be responsive, adding animation and images can be very catchy. Research has shown that if there is a delay greater than one second, it may interrupt the user’s train of thought and lead to a poor user experience. Your website should be engaging enough for viewers  to hook them and stay for a longer time.

Tips for a responsive website

1. Colourful templates

   A colourful template gives viewers a tantalising effect to the eyes. The more you stare, the more you want it.
   
   

2. Simple layout

   Simplicity is elegance. No matter how simple your design is, mixing with creative patterns like a paisley design, for example, can be appealing to your viewers. It can soothe their minds. As a result, viewers can focus more and spent more time on your website.
   
   

3. Clear image resolutions

   Images with a crisp and high resolution are more appealing to visitors of your website. Content paired with images convey an effective message delivery.
   
   

4. Interactive interface

   Websites with interactive interfaces are more efficient and highly helpful for visitors. They would tend to enjoy and explore your website more.
   
   

5. Mobile accessibility

   More and more people now are engaging to mobile phones and tablets. Mobile browsing is now the name of the game. Having a website accessible through smartphones would be of great help for consumers and visitors.
   
   

6. Content power

   A website that educates and informs is more preferred by visitors and viewers. Non-informative and non-interactive websites can be very boring. Less likely, few visitors will come to check your website. Later, it would lead to the “death” of your website. Make sure they could get more than enough information on your website.
   
   

7. Pick the right website host

   Having a good and dynamic host is very important. Traffic and interruptions are the causes of information flow backlog. Messages are delayed and that leads to loss of a client or a viewer. Getting the best website hosting is a must.

Factors in web design

The three important factors in web designing are:

1. Simplicity
   
   
2. Storytelling
   
   
3. Responsive design

Simplicity comes in different forms. Having simple lines and outline give a classy and edgy look to your website.

Storytelling is recreating the scene making the images and pictures come to life.

Responsive design is the process of creating websites that provide maximum viewing experience, such as easy reading and navigation. Manipulating the web could be a different matter. Inconsistent window widths, screen resolutions and typography, these among others are but a few of the things we can’t hold on to when we negotiate and when we publish our work.

To cap

Website creation can be rigorous. It is like designing a house. Everything involves a lot of processes and phases. Creative decisions includes: colours combination, layout, its interfaces and other attributes, considering the way users and viewers would move through it.

The overall aesthetic of a website has one goal.It should look good but should also have content. A great website design will manifest trust and lead viewers to take a move.

SOURCE: Twelve Skip