The Top 20 Magic Marketing Words That Compel or Repel
Words have power. We all know that. So, which marketing words encourage subscribers to act, customers to buy or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms.
Keep these lists handy the next time you craft an email or social post.
Boost sales with these powerful marketing words
1. Sale
It’s the old faithful of marketing words. While a lot of businesses use the word “sale”, it has the power to motivate customers. Who doesn’t love a good deal?
2. Off
If you can offer your audience an incentive like 50% off or $25 off your next $75 purchase, you’ll pique interest quickly and give customers added incentive to buy.
3. Now
This handy word encourages people to act. It creates a sense of urgency. Usually “now” is used as part of a call-to-action. Examples include: Shop now, Act now, Subscribe now!
4. New
Customers are intrigued by the newest gadget, product or offer. It’s an attention-grabbing word that’s effective in emails.
5. Best sellers
People like knowing what items or services are popular. So creating a list of best-selling products is a great way to capture additional sales.
6. Be the first
Customers like exclusive access. Give your audience a sneak peak at new products, upcoming offers and high-quality content.
7. Your
Words like “your” or “you” show customers that you’re thinking about them. It’s a simple personalised touch that can go a long way to increase sales.
8. Thank you
Show your customers a little love by expressing your appreciation once in a while. When you reach a new goal, thank your customers with a new deal, host a customer appreciation event or send a kind email thanking new subscribers for signing up.
9. Remember
Your customers are busy, so it’s always a good idea to send reminder emails. Maybe you want to remind customers about an event or to use the reward points that they’ve accumulated. An example is, “Remember, you have three hours left to redeem your offer!”
10. Tips
Everyone can use a little help once in a while. Send emails that are full of tips to help your customers use your product or improve their business in some way.
10 words that can deflate your sales
1. Hurry
Yes, you want to encourage customers to act fast, but this word is overused and doesn’t pack as much punch as “Act now” or “Limited-time offer”.
2. Look inside
These two words are commonly used in subject lines. You’re stating the obvious. Of course, the recipient has to look inside to read the content or claim the deal. Skip these two words and just get to the point.
3. Groundbreaking
While “groundbreaking” sounds impressive, it’s not helpful. Everyone says this, so it’s an instant turn off to your readers.
4. Guaranteed
Nothing in life is guaranteed, so it’s best to stay away from this word. You can still back your product or service, just refrain from using the word “guaranteed”.
5. Huge
Every sale and event is huge. Think of alternatives to use. For instance, “Our Biggest Sale of the Year”. It’s more descriptive.
6. Cyberspace
It’s not 1980. If you refer to the internet in any way, avoid outdated terms like “cyberspace” or “information superhighway”, unless you’re being ironic.
7. Hassle-free
Sure, the phrase seems positive, but you’re still associating the word “hassle” with your business or brand. Not a good idea. Go with “easy” instead.
8. Once in a lifetime
Cliché and typically untrue phrases like this don’t help your sales. Be original.
9. Final days to save
This phrase is vague. How many days are left in the sale? Give your customers a specific time frame on all deals.
10. SAVE UP TO 25% RIGHT NOW!!!!
There are two red flags in this statement. For starters, don’t use all caps. It makes people feel like you’re screaming at them. Also, keep your punctuation to a minimum. The sale isn’t any more enticing with three exclamation points.
SOURCE: VerticalResponse
