Tips on Keeping Your Website Up-To-Date

Once your website is live, this does not mean the end of the road. You need to update your website regularly to help it thrive. There is no need to change everything on your website every week. Just keep building on what you have, offering more and making it better.

Here are a few tips to help you keep your website up-to-date.

Static vs dynamic content

A great website has the right combination of both static and dynamic content. Static content, such as the logo, the About page and the Contact page, remain the same for the most part. Dynamic content is continuously updated, such as new products or services, recent photos, seasonal events, giveaways or any other important announcements.

You need to make sure that the dynamic content on your website is refreshed every once in a while. However, don’t update just for the sake of updating. Make sure that your dynamic content is of high quality, otherwise people will stop visiting your website.

Maintaining email lists and newsletters

Mailing lists are an important tool for keeping in touch with your target audience and encourage them to visit your website on a regular basis. You can choose to create a monthly newsletter with updates about new products, sales or events. If you don’t have enough dynamic content for a regular newsletter, you can send them out only on special occasions.

As you are going to be adding new addresses to your email list frequently, make sure you have an efficient way of keeping track of new email addresses of those registering through your website and other ways.

Social media strategy

Creating a Facebook page in conjunction with a website is a must for building traffic. You can’t have one without the other. Make sure you promote your website by linking it to your social media accounts.

Your social channels, just like your website, need to be in tune with your branding strategy. They need to reflect the look and feel that you established on your website and, of course, include the website link in prominent spots. Also, make sure you separate your business accounts from your personal profiles.

To keep track of your social media campaigns, announcements and activities, create a checklist of what needs to be done and where, so that any changes are done across the board and in sync.

Continued research to improve SEO

This task requires a bit of time for tweaking and testing. Although changing and adding new keywords can be done fairly quickly, you need to give your changes time to see how users are responding and the affect on your ranking in search engines.

Researching new keywords and learning to employ them correctly will be the most time-consuming. Once you get the hang of it, you just sit back and let the keywords, search engines and analytic tools do the work for you.

Linking in and out

Once your website is live, you need to find websites that can link to it and reciprocate them with a link on your website. Linking out to other websites and getting linked to by external sources establishes your website as an important authority in your niche. It will also help your SEO efforts significantly.

By joining a network of similar websites that link to each other, you will increase traffic and improve your reputation in your industry.

Always something to do

Get yourself in the habit of scheduling time for regular maintenance of your website. This includes checking links, testing download times and updating old content. And above all, don’t forget to add your website’s URL to all of your offline printed materials.

SOURCE: Wix