Top 10 Benefits of a Facebook Business Page

Facebook continues to be the best social network to set up camp on as a business, despite people saying that it’s dying because of the news feed algorithm, making it harder and harder to get more likes and engagement on the platform.

Well, here are the top 10 benefits of having a Facebook business page.

1. Increased exposure to potential customers

2.95 BILLION USERS. Need we say more? If your business can’t find new customers on Facebook, maybe you should rethink your line of work.

2. Gather more leads

Just having people Like your page isn’t enough to provide yourself with a long-term, sustainable business. Sure you can make a good living short-term off just using your Facebook page.

But what if Facebook does actually disappear one day? If you haven’t made a connection with your followers outside of Facebook, then you’ll be in trouble. That’s why smart businesses gather leads in the form of email addresses, so they can contact their community outside of Facebook. Most do this through contests, giveaways and newsletters — and it’s a proven system.

However, you also need to be careful how you use your leads. Don’t hammer fans with daily emails peddling affiliate products and other junk, unless that’s what they signed up for. Email them consistently once or twice a week with helpful information that also leads them to your website, where they hopefully will become customers.

3. Lower your marketing expenses

Starting a Facebook business page costs you exactly $0. Getting rolling with a page costs you nothing until you start paying for ads to get page Likes, boosting posts and running Sponsored Stories, all of which you should be doing with your page.

Facebook ads are relatively inexpensive when compared to traditional print, radio or TV ads and are 1,000 times more targeted.

4. Reach a targeted audience

Just because there are 2.95 billion Facebook users, it doesn’t mean they all want to Like your page.

If you’re a local business, direct your ads to target customers within a 20-25 km radius. The ads might cost you more, but the Likes and potential customers are laser targeted.

5. Use Facebook insights

Facebook insights are easy to understand, even for non-technical people. They also provide great information for business owners.

You can dig around and find out how specific posts are performing, the demographics of your fans, etc. You can also download your insights to really dive in deep.

6. Build brand loyalty

Besides being a place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty. If you consistently provide valuable and entertaining content, your followers will stay loyal, even when you make mistakes.

These days, people look online to find businesses to buy from and they predominately search social media. If your followers see you being active and responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.

7. Increase your web traffic

Smart Facebook page owners use their pages to drive traffic to their websites. If all you’re doing on Facebook is getting engagement on your posts, then you’re really just an entertainer, not a marketer. So start using link posts to drive traffic to your website.

8. Boost SEO

The information in the About section of a Facebook business page is scraped and searchable by Google. The more ways people can find you the better!

9. Be mobile ready

The vast majority of Facebook users are accessing the website via their mobile devices. As this trend grows,  it becomes more and more important for your business to have a presence on Facebook.

The great thing about a Facebook page is Facebook does the heavy lifting for you by optimising your page for both desktop and mobile devices.

10. Spy on your competition

“Pages to Watch” is an interesting feature on Facebook pages that lets businesses spy on competitors. This doesn’t mean you can look over their shoulders and check out sales or results from their ads. But it’s a great way to see how others in your area and niche are growing on Facebook.

Facebook makes suggestions based on competition in your area in your same (or a similar) niche. Why is this useful? If you look at the Pages to Watch and see a page has exploded and gained lots of new Likes, you can visit that page to see what they’re doing right. This may not give you a ton of insight, but sometimes just a little motivation can cause you to break bad habits on Facebook and improve your posting and advertising.

SOURCE: Post Planner