Top Tips to Keep Clients Coming Back

Repeat business is the lifeblood of any industry. Here are some top tips on how to keep your clients smiling and coming back.

1. Deliver on your promises

If you commit to completing a project or delivering elements within a particular time frame, then ensure you do. Missing deadlines is unprofessional. It’s far better to underpromise and overdeliver than the other way around.

2. Take responsibility

You need to encourage open dialogue with your clients. If you encounter problems, then let your client know and take responsibility for it. Never hide hitches or bury inadequacies because they will be discovered.

3. Communication is key

Be polite and prompt when dealing with client inquiries. Respond to emails and phone calls quickly, even if you don’t have all the answers. Never allow your client to think they’re less than your number one priority.

4. Report in

Update your clients regularly when working on a live project. Plan time in to your diary to send project reports and respond to input. It shows you care what they think and value their oversight.

5. Be diplomatic

Some clients can be difficult and some take time to trust you and value your work. Always acknowledge client input and feedback. Remember, it’s your job to satisfy their business needs, not your own ambitions.

6. But be in control

This means being confident in your skills. Your clients should feel comfortable deferring to your expertise and feel you’re delivering capabilities they lack. After all, it’s what they’re paying you for.

7. Be social

Remembering birthdays and anniversaries, congratulating a client on a recent success. It might sound cheesy, but when made sincerely, such gestures go a long way. And being nice is free and easy.

SOURCE: Creative Bloq