Using Colour Psychology in Web Design

Our world is filled with colours. We’re constantly encountering colours and creating personal and cultural associations and impressions based on the different colours we see.

Notice that when you think of an object, one of the first things you would say to describe it is the colour. This shows how important colours are in the human perception of the world.

Colours have an emotional meaning. Often this meaning varies from person to person but there are some common reactions associated with each colour.

In web design, colour is just as important as the basic structure and navigational design of your website. Colours can be used to attract attention, set the mood and prompt your visitors to complete actions on your website. Everything colour-related, from your logo to your background and buttons, can be designed to enhance the user experience, create familiarity and reflect your brand’s essence effectively.

To make sure you have your colours aligned with the message you want your website to convey, you need to know a bit about colour psychology.

Common emotions associated with colours

Here are the most common emotions associated with each colour.

• BLACK = Power and sophistication
  
  
• GREY = Somberness and stability
  
  
• RED = Excitement and passion
  
  
• PINK= Youthfulness and romance
  
  
• PURPLE = Luxury and wisdom
  
  
• BLUE = Trust and confidence
  
  
• GREEN = Natural and growth
  
  
• YELLOW = Happiness and joy
  
  
• ORANGE = Energetic and vibrant
  
  
• BROWN = Warmth and coziness
  
  
• WHITE = Purity and simplicity

SOURCE: Wix