Using Mascots as Brand Advocates

How would you introduce a never-seen-before product to the market? This may be a challenge for any business. Some reasons why you should use a mascot to promote your small business are:

1. Brand mascots have mass appeal

Different generations across the world grew up knowing Kellogg’s Tony the Tiger. The Frosted Flakes mascot has actually gone through changes to appeal to each generation’s purchasing habits.

People, whether children or adult, can relate with characters. Especially if your business targets families or children, having a mascot can work effectively well for your brand.

2. Brand mascots can effectively engage with your target audience

What’s fun about creating a mascot to represent your brand is coming up with the character’s persona. You can then use the mascot to connect with your audience on your social media accounts and in events.

3. Brand mascots can be profitable

One word: Merchandise! How many people across the world own a Mickey Mouse shirt? Countless! And so are the products Disney has come up with that has the most popular mouse on the planet’s face on it because people will buy it.

You can create a mascot that becomes well-loved or one that can penetrate pop culture and you can be sure people will want caps, tumblers and other items with your brand mascot on it.

Creating a character to represent your brand

Now that we got you thinking about having a mascot for your brand, you must be wondering how you can come up with one.

1. Do some research

Your mascot is a reflection of your business. Whether you’re going for a human or an animal representation, do some sufficient reading about which animal you prefer. Find out what people associate with these icons. Would you want your brand to be connected with that?

2. Prepare your concepts and ideas

Have a good idea of what you want for your mascot so that you can give clear directions to the designer. What persona do you want? Do you have any preferences for your mascot’s outfit? Where do you plan to use this design?

3. Choose the right designer

Check the designer’s portfolio. Do you like their style and taste and do you think you’d like that look for your company?

Next, take a look at the designer’s reviews and feedbacks. That’s a good way to determine if working with the designer will be a breeze. Determine how the designer communicates. Can they understand your project and do they make valuable suggestions?

SOURCE: Freelancer