Using Social Media for a Stronger SEO Strategy
As search engines become more sophisticated and the marketplace more competitive, so grows the need for SEO, social media and content strategy to work together strategically. By combining social media, SEO and content, your small business can create a unique online experience that compels customers to come back time and time again.
Below are a few tips on how to use social media for a stronger SEO strategy.
1. Make a list of social keywords that you can use to create content ideas
Social keywords are the phrases and terms that people use in conversation that relate to your products, industry and customer interests. Social keywords are typically different from search keywords because people use search engines when they’re looking for an answer to a question or solution to a problem, whereas people use social media for social interaction.
2. Create a blog and commit to writing content
Release compelling content on a consistent schedule and share it on social media channels. Blog posts can address common questions, pique customer interests or relay some exciting industry news.
Don’t be afraid to repurpose content (i.e. turn a blog post into an infographic or video) and experiment with user generated content. The key here is to ensure the content will be viewed as valuable and engaging.
3. Make your content shareable
If you don’t have them already, implement social media share buttons on pages where appropriate. Discover where your audience hangs out online, create profiles and build solid relationships with them.
4. Optimise your website for search
We all know how important SEO is to your online success, so here are a couple of additional things to consider when optimising your website.
- Make sure you’re using the most relevant keyword terms and phrases.
- Be sure to include URLs, title tags and header tags. And don’t forget your meta descriptions.
- When the keywords you target match up with what people are searching for, your website will increase in relevancy and build trust with both users and search engines. Once established, this trust with users will encourage people to spread the word about your business and recommend it to their friends.
5. Get creative
Don’t be afraid to think outside of the box. Many people find that guest blogging, online contests, engaging with like-minded individuals and activities that surprise their audience really help in building trust and increasing social mentions, as well as online traffic. What’s great about the online world is the amount of information and examples of expertise that exists.
Check out what is already working for others and get inspired for your own campaigns. Always be open to experimenting and trying new things, be patient and don’t get discouraged when something doesn’t work.
SOURCE: Volusion