[VIDEO] The Art of Logo Design

By Off Book | PBS Digital Studios

Logos surround us in digital and physical space but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilising a silent vocabulary of colours, shapes and typography, logo designers give a visual identity to companies and organisations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

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