Web Design Fundamentals
All it takes to create a professional and well-organised website is the expertise of the web designer blended with latest techniques, current market trends and the greater understanding of the web design fundamentals. This is highly essential to catch the attention of the target audience and it certainly paves way for building trusted customer relationships.
Many of us must have heard about the “KISS” (Keep It Simple Stupid) technique for designing a user-centred website, which is not the final draw for all types of web designing. Moreover, it depends upon the target market, nature of the business and estimated industry coverage.
Designing a “ready for action” and a highly-spirited website requires considering the following web design basics.
Target audience
The first and foremost step that stands ahead of choosing the right design is the knowledge about the target audience. This will save enormous time, as you will start designing the website based on the taste, expectations, preferences, geographical location, gender, age group and other such considerations of the actual target audience, instead of fine tuning it after finalising your website design.
An enduring discussion with your clients on their focused group will help you to make wonders in making your website alluring and engaging for the end users.
Navigation
Easy and simple navigation often aids in bringing back your customers to your website. A website is designed solely to satisfy your potential customers and not the clients or the actual designers.
Easy navigational links, faster loading times, less flashy navigational icons and comparatively smaller size graphical files will make the wonder that you wander for and for sure your customers will love your website.
Ensure that the ultimate customer is possible to come back to the homepage in a single click from any page of the website. Setting up small pages with appropriate hyperlinks connecting to larger websites will also help you serve this purpose.
Menu bar
Ensure that you design a prominent menu bar that shows up from one click when it is touched over by the mouse. This will be very effective, unless it is positioned well and doesn’t hide the real content.
It is also good to test the menu bars comprehensively on all types of browsers for offering the expected perfection.
Browser compatibility
Incompatible browser settings might irritate the users and we cannot expect all the visitors to have the latest browser versions. This is a serious concern when it comes to dealing with the internet for business concerns.
Conduct a careful research, where you analyse the use of various plugins and other extensions that do not work well with older browsers. All your efforts to express the latest techniques will end up in vain, if you fail to check whether your website and the techniques employed in it are compatible with all types of browsers and this is the easiest way to attract huge audience of all types.
SOURCE: Andy Sowards
Need a professional looking website?