What to Post on Facebook When You Don’t Know What to Post

Posting consistently on Facebook  isn’t easy. Where do you find content? What should you share? Does certain content perform better on certain platforms?

To answer these questions, here are some social media tips to help you find content when you don’t know what to post.

1. Inspiring blog posts or articles

If you’re not already subscribed to industry blogs, you’re missing out on a great opportunity. Whether you’re on social media to promote a bakery or to help brand a plumbing business, following blogs that relate to your target audience gives you great fodder for sharing online.

Remember, relevant content will please your audience and make you someone worth following. It will also build camaraderie among other influential people in your industry.

2. Beautiful photos

People like pretty images, particularly on social media networks that focus on visuals. Sharing beautiful photos is never a bad idea. So when you’re not sure what to post on Facebook, try sharing something visually stunning.

3. Quotes

Meaningful quotes perform well on virtually every social network. You motivate and inspire your followers when you share quotes on Facebook.

4. Your own content

Definitely use your social media accounts to promote your content online, but just don’t let that be all you post. Tweet links to new articles, share a photo from your recent blog post, and so on. Presumably, your fans follow you because they like what you’re doing and most will appreciate you sharing updates and new content, from time to time.

5. News and updates

Sharing news and updates about your company goes hand-in-hand with sharing the content you create. Building your brand means sharing its voice, and part of the beauty of social media is the way it allows you to let fans in on behind-the-scenes activities.

This could include:

• announcements about new products
• photos of event prep work
• requests for feedback
• and more

In every case, you’re keeping fans informed, while deepening their connection with your company or brand.

Conclusion

The best way to improve your content marketing is to understand your audience. When you’re truly stumped for an idea, ask yourself who you’re trying to reach. So who is your audience? When you know who you’re targeting, you’ll definitely know what sort of content to share.

SOURCE: Post Planner