Why You Should Focus On Your Blog’s Visual Content

You’ve been working hard and churning out long blog posts and articles along with a few images, but to your dismay, you’re still not getting enough traffic or engagement on your blog.

In this age of all sorts of big data, people are often bombarded with a lot of information they either don’t need or don’t know how to consume. Three-sentence paragraphs, bullet points, subheadings and bold fonts can only do so much to hold someone’s attention on your blog.

It’s probably time to take your visual strategy to the next level. But there’s an easy way to do it. If you want more people to read, share and engage with your content, visual content is a perfect answer to hold the attention of busy, distracted and hyperengaged people.

Visual includes everything you can think of and have seen on a blog, i.e. infographics, graphs, pie charts, videos, memes, cartoons, maps, etc. Using visuals, your message is conveyed much quicker and more effectively than writing a 1000-word article. Not only that, visuals get shared a lot more than text.

Still not convinced? Here are 6 reasons why you should consider going visual.

1. Visuals are snackable

Big data is making people restless – we want to consume more and in less time. Visuals fit the bill perfectly. They are snackable, yet provide immense value.

2. Visuals are memorable

Depending on how you utilise them, visuals have the potential to be as memorable as you want them to be. Who can forget the success kid meme used so cleverly by Virgin Media? Surely this made you chuckle, didn’t it? There’s nothing more “visible” than visuals.

3. Visuals are attractive

Open a magazine and you’ll notice the first thing that grabs your attention is a visual. It could be an ad or a featured article. Heck, you probably bought the magazine in the first place because of its cover, right? The point is that visuals attract attention. It’s all about making sure that you use the right visual for your marketing to create an impact in your customer’s mind.

4. We’re wired for this stuff

Did you know that cute images arouse the same pleasure centres in your brain the same way sex, a good meal or drugs does? 90% of the information that come to our brain is visual. It’s also processed 60,000 times faster than text.

5. Everyone “gets” visuals

The great thing about visuals is that they’re in a universal language that everyone can understand and remember. Take a look at your social media feed and you’ll realise that what cuts the noise is probably an image or a video. The reason is, visuals will simplify complex ideas (infographics, graphs), tell a story or teach a concept (video scribes, illustrations) and overall, improve a reader’s experience.

But what if your clients are businesses? Can you use visual marketing successfully? Turns out, yes you can!

6. Visuals are like roadmaps

A good visual strategy will show your readers what they should do next. Should they click on an “Add to Cart” button? Do they leave a comment? Where do they go next? In this way, they build trust. They lay a roadmap for your visitors while humanising your interaction with them. Once people “like” you, they become better prospects and are more receptive to what you suggest.

Conclusion

Visual marketing should be one of your main objectives. You may want to hire a graphics person to design visual elements. Yes, it could be an expensive investment but in the long run, it should pay off.

SOURCE: Hongkiat